Gender Role

Gender role as define is the “expectations about what is appropriate behavior for each sex" or "the attitudes, behaviors, rights and responsibilities that a society associates with each sex".

            There are four types of gender role these are: Masculine role, Feminine role, Androgynous and lastly Undifferentiated role. Masculine Role corresponds to an aggressive, assertive, analytical, dominant, forceful, and individualistic character. Feminine Role corresponds to a sympathetic, compassionate, soft-spoken, and understanding character, and sensitive to the needs of others. Androgynous, talks about the individuals that fit this profile have characteristics that score highly in both feminine and masculine behavioral features. They supposedly more flexible and adaptable, as they may feel comfortable were engaging in behaviors appropriate for either gender. And lastly, Undifferentiated Role those individuals with a low score in both masculine and feminine stereotypical characteristics and are supposedly less adaptable.

            There are many reasons why gender roles vary. It depends upon the behavior and attitude expected of male and female. This vary in different cultures impose different expectations upon the men and women who live in a certain culture. Sometimes, the role of gender changes depending on the effect of the home, workplace, school and church. Gender role are affected by those few things. In negotiation, men and women are totally different. They rose differently, different biologically, different in many aspect especially when a marketer produce product for one’s specific gender. Moreover, they are different on the way of communication. Men act aggressively, independently, sensibly. Whereas women act and think emotionally. Sometimes women look strong but deep inside they are weak. There are really big differences between the two. 

Gender Differences

Difference between male and female is important to know. Both play essential role undertaking. Boy’s task might be hard for girls and girl’s task might be easy for boys and vice versa. Based on the research, girl’s brain in the left hemisphere is stronger than the boys. That’s why in negotiation girls are effective for ability in language and speech articulation. While boy’s have stronger right hemisphere, which governs spatial perception, stronger, giving them an advantage in tasks that require moving objects or aiming.

Man and Women:

Man – the old model for a man is “macho man” which is now less acceptable due to positive and negative development. A positive development is when a man sees an image of male as a strong, intelligent which is sometimes arrogant, racist and sexist. However, today’s generation men are more like to be feminine rather than to have an attitude of “boys will be boys”.

Women – just like men’s have changed. Women’s gender roles also changed.  We see women as a feminine inside and out. But today’s generation of women becomes stronger and braver. Women are no longer discriminated against in the workplace. If men are qualified for a job, women are now by law are also qualified and able to have a job. Despite changes in workplace, women are still the best take holder at home and most of the time does work at home. Men are more at office, do construct or heavy duty and earn for his family.

Ang Pitong Huling Wika ni Jesus Cristo sa Krus

Madaling sabihing naging magiting ang isang tao sa pagkamatay. Si Jose Rizal, Andres Bonifacio at ilang mga kilalang tao ang pinagpilian upang maging bayani ng sarili nating sinilangan. Sa kabila nito, napili si Rizal bilang pambansang bayani sa kadahilanang mas madula ang kwento ng buhay nito kaysa ibang mga kasamahan.

Inaala-ala natin taon-taon ang mga bagay na nagawa ng kinilalang pambansang bayani. Ngunit ang madulang buhay nito at ang pagbubuwis ng buhay upang ang tao’y mamulat sa katotohana’y kailan ma’y hindi mapapantayan ang ginawang pagliligtas sa atin ng Diyos na makapangyarihan sa lahat, si Jesus Cristo.

Ang pagkapako sa Krus ni Cristo ang naging daan upang ang tao’y mapawalang-sala sa sarili nitong kasalan. Ang sakit at latay ng hagupit, pagpapahirap ng mga taong ni kaunti’y hindi kinakitaan ng awa, pagkutya kay Cristo at ang pagkakanulo ay ilan lamang sa mga bagay na ginawa ng tao laban kay Cristo. Sa kabila ng lahat ng ito’y nanaig pa din ang pagmamahal sa atin ni Jesus. Kung susuriing maigi ang kwento ng buhay ng bawat panig, higit na mas madula, mas malaman, puno ng aral at katotohanan ang kwento ng buhay ni Cristo sa mundo at karapat dapat na alalahanin. Ito ay higit na nagpapakita ng katapangan, kagitingan, kadakilaan at ng higit na pagmamahal sa bayan at sa tao.

Upang sariwain at gunitain ang kadakilaang ginawa ni Jesus, binigyang buhay ito sa pamamagitan ng pag-aawitan, sabayang pagbigkas, paghahandog ng tanging bilang at pagbibigay ng mensahe mula sa ilang namumuno sa iglesia ng ICBC at sa pamamagitan  ng pananalangin.

Ang pitong huling wika ni Jesu-Cristo sa krus ay maiikling salita na kaniyang sinambit bago siya binawian ng buhay sa krus. Ang mga salitang ito ang naging ala-ala niya sa atin bago siya bawian ng buhay:

Una: “Ama, patawarin mo sila, sapagka’t hindi nila nalalaman ang kanilang ginagawa.” (lucas 23:34)

Ikalawa: “Katotohanang sinasabi Ko sa iyo, sa araw na ito, ikaw ay makakasama Ko sa Paraiso.” (Lucas 23:43)

Ikatlo: “Babae, narito ang iyong anak. Anak, narito ang iyong ina.” (Juan 19:26)

Ika-apat: “Diyos Ko, Diyos Ko, bakit Mo Ako pinabayaan?” (Mateo 27:46)

Ikalima: “Ako ay nauuhaw.” (Juan 19:28)

Ikaanim: “Naganap na.” (Juan 19:30)

Ikapito: “Ama, sa Iyong mga kamay ay ipinagkakatiwala Ko ang Aking Espiritu.” (Lucas 23:46)

Ipinakikita ng pitong huling wika ni Jesus ang kabuan ng Kaniyang Misyon sa lupa. Ang mga karanasang ito ni Jesus noong mga panahong siya’y pinagkanulo ng mga tao ay mga pangyayaring di dapat niya naranasan. Ngunit sa kabila ng lahat ng hirap na dinanas ng Panginoong Jesus sa Krus, ang mga salitang kaniyang winika bago siya binawian ng buhay ay nagpapakita lamang ng walang katulad na pagmamahal niya sa bawat nilalang ng Diyos. Ito ay upang iligtas tayo sa tinatawag na “kasalanan”.

Sa araw ng pagkamatay ni Jesus, tila natapus na din ang lahat ng kaniyang ginawa, subalit pagkatapos ng pagkamatay ni Jesus, nasaksihan ng isang isang kapitan, opisyal ng mga kawal na naroon ang lahat ng nagaganap at nangyayari at siya’y nagpuri sa Diyos at sinabing, "Tunay ngang matuwid ang taong ito!" (Lucas 23:47). "Ang nangyaring ito'y nakita ng lahat ng taong nagkakatipon at nagmamasid; at umuwi silang dinadagukan ang kanilang dibdib.” (Lucas 23:48) dagdag pa rito.

Karapat dapat lamang na tularan si Jesus sapagkat siya’y tunay na dakila’t matuwid. Ayon kay Pedro, isa sa mga alagad ni Jesus "Ang pagtitiis ng hirap ay bahagi ng pagkahirang sa inyo ng Diyos; sapagkat nang si Cristo ay magtiis para sa inyo, binigyan niya kayo ng halimbawang dapat na tularan" (1 Pedro 2:21).

Naging isang lakbayin ang mithiin ng mga taong mapalago ang kanilang pananampalataya at pagsunod kay Cristo. Ito ang naging pasimula ng isang uri ng bagong "Exodus". Maging sa mga araw na ito’y patuloy padin ang lakbayin ng ating pananampalataya patungo sa pagsunod kay Cristo para sa buhay na walang hanggan.

Ang kahalagan ng diwa ng mga pitong wika ng Panginoon sa krus ay isang makabuluhang pahiwatig sa matagumpay na mensahe ng pagkabuhay na mag-uli ni Jesus. Ang buod ng pitong wika ni Jesus ay makikita sa Isaias 53:5-8 na naglalaman ng: “Dahil sa ating mga kasalanan kaya siya nasugatan. Siya ay binugbog dahil sa ating mga kasalanan. Tayo ay gumaling dahil sa pahirap na tinamo niya. At sa mga hampas na kanyang tinanggap. Tayong lahat ay prang mga tupang naligaw. Nagkanya-kanya tayo ng lakad. Ngunit inibig ni Yahweh na sa Kanya ipataw ang parusang tayo and dapat tumanggap. Siya ay binugbog at pinahirapan, ngunit di tumutol kahit kamunti man. Tulad ng korderong hatid sa patayan parang mga tupang hindi tumututol kahit na gupitan, ni hindi umimik kahit gaputok man. Nang siya’y hulihin, hatulan at dalhin sa dakong patayan, wala man lang dumamay. Siya ay piñata dahil sa sala ng sangkatauhan.”

Ang kamatayan ni Jesus sa krus ng kalbaryo ay isang tagumpay ng Tagapagligtas upang mapatawad ang kasalanan at mawala ang kamatayang nakapataw sa mga tao. Ang huling pitong wika ni Cristo’y isang susi sa pintuan sa malawak na biyaya at walang hanggang pagmamahal ng Diyos sa bawat tao. Ang resulta ng lahat ng sakripisyo at paghihirap ni Jesus sa Krus ay maghahatid ng kapatawaran ng mga kasalanan at higit sa lahat, upang makaabot sa buhay na walang hanggan.

Understanding the Consumer’s Green Behavior and Attitude

Green marketing communications starts with strategy such as a value proposition. It also supports the unique organizational value with the messaging, outreach and processing feedback from the field. By doing those things business can build connections and better relationships in the market place.

When businesses see how their selling power is an opportunity to make an impact of environment to the consumer, companies do good initiatives. Companies use environment as makeup by name. By that consumers will think that every product which contains environment information is totally a green product. However, positively impacting the environment is not the only dynamic. Consumers purchase decision and understanding is most important.

Consumer behavior is an action that direct involved to get things, consumptions and to use those things. Consumers prefer environment friendly products over other kind of products. And there were times that they are ready to pay a little extra money just for such green products. According to data analysis green behavior is based on the characteristic of consumers, social factors and psychological factors. This represents the decision of someone to buy, habit and recycle the goods which are not used. Most people are buying goods without putting green as consideration.

As the times goes by many green products has been released by the market which make the consumers confuse. For the reason of that, researcher released a study to enlighten the people. Green is identified by three attributes. These are green, environmentally sustainable and eco-friendly. As defined, green product is perceived merely as marketing jargon. Green is used to promote positive environmental images of the production source. An example of this is eco-labeled. On the other hand, environmentally sustainable according to the paper is a location specific term and those environmental issues were important only in communities where there are environmental problems. While eco-friendly is not environmentally harmful. Product is eco-friendly products or products that in their planning and process which have less impact to the environment, even in production process, distribution and consumption.

By allowing consumers to see and be a part of how brands can go beyond the products, companies are having more chance. When consumers meet the products at purchasing point of consumption they have the opportunity to have an awareness regarding the product.

The Filipino Environment Values

Earth is one of God’s gifts to us. It is a gift that no one could ever replicate. This earth is composed of water, land, air, rock and many more. As what we know component of earth is simply what we call environment. When God created each component God said “It is good”. This means perfect.

Our experience as an individual is matchless. My experience as a finalist in a competition “UNILAB Ideas Positive 2012” help and change me a lot. Through this competition I was able to tell other people what I experience during our seminars, hands on, and implication of our project. As part of my experience I was challenge to protect, love and take care of the environment which lent only by God. I was able to experience things that are unusual to me. I made a new circle of friends, although our statuses in life are large difference. My new friends help me to lower and humble myself. We hug each other, sometimes we play, but most of the time we teach each other. Through teaching, I was able to speak and tell them how important is the environment and its role.  And through action I was able to execute our vision and as well as to execute the mandate of the government of the Philippines – R.A 9003 which talk about Ecological Solid Waste Management handle by DENR (www.denr.gov.ph/).

It’s almost anniversary of our team since the day we engage in the competition. We realized that there are things that cause effects on the environment. By that we found out that a positive change is not in the attitude of the people. It’s in the mind set. As we all know attitude is based on who they are and who we are to them. It is truly hard to change the attitude of the people but if we help people to gain positive knowledge, positive change also occurs. And to start this positive change it must start from us- our own SELF.

In conclusion, environment is important. We read and hear many things about protecting and saving the environment. The reason why environment is important is simply the environment itself is the earth which is our HOME. It is where we live, breathe, we eat; raise as a kid and in the future raise a family. Memorable experience, moments and challenge are happening on earth. Our entire life happens on earth. That’s why people must support, love and appreciate earth. It is lent by our God Jesus Christ who died on the cross. If we love Jesus, we must also love the environment. If we love the environment, we also love our self.

“Mountains to climb and Valleys to go”

“Mountains to climb and Valleys to go”

An interview with Sis. Emernelita Ilas-Peralta

By Umipig, Dana Rose A.

Croissy Bakeshop at City of Imus, Cavite

People go into business for many reasons. Some go into business for satisfaction. Some want to enter business to serve the society through the goods and services they offer to the customer. But the most common reason is to earn profit.

In business world, businessmen and women consider these questions: “How are we going to start business? How are we going to manage our business?” some we’re asking: “How long can we manage the business?” There are so many questions yet we don’t even know how we are going to answer our own questions. Through “Proper management and use of time, money, energy and other resources of Gods purpose” this is one of the good principles I heard and came from Sis. Merly.

Sis. Emernelita Ilas-Peralta also known as “Merly Peralta” with her husband Bro. Benito Vargas Peralta started a small business in 1982 when Imus Public Market opened. While being employed in a private company, they thought of finding a means of living after Bro. Benito has finished his two years overseas contract. They opened a retail business of clothing and accessories which lasted for 18 years. After that, they join her brother’s newly started business of groceries and beverages dealership. This dealership is in the retail and wholesale of soft drinks and beer and lasted for 24 years.

During those years, when they were growing in their Christian faith they had a conviction to stop selling beer. “This is not a good witness to our Christian faith…” said Sis Merly. “There are so many reasons, simple and complicated that we cannot stop the beer business. We prayed hard and asked God to guide us on what to do, and how to stop without going in financial distress.” she added.

They’ve tried the orchid growing, selling of plants and garden accessories, but it did not go for a long time. God saw their dilemma and gave them a chance to start again the bakery business in 1996. ”We made the decision to stop the beer business. God had given us all the provisions to continue the bakery up to the present and hopefully for a lifetime and to be transferred to the next generations according to His will.” according to Sis. Merly.

Despite the fact that Sis Merly has a busy schedule managing their bakery business, she still have time in serving the Lord. She’s in the ministry for 29 years and involved in Teaching Ministry; leading bible studies at times led Sunday School. She’s also involved in the Gigeon ministry as an Auxiliary of the Gigeon International. Last 5 years she also led a women’s cell group in Palico with bible study. While her husband Mr. Benito is involved in Evangelism and Gigeon Ministry.

“Work has not hindered our ministry in the church. With proper scheduling, we were able to be involved in church ministry as volunteer, part time.” As a child and server of the Lord we must also have these kind thoughts. Whatever we do or how busy we are, we should always seek time serving and praising our Lord Jesus Christ.

 The couple had exceeded the dilemma of getting into business. But since we are still in the world were life is continuous we will still encounter some problems. “The Economic situation of our country affected the industry since flour and other ingredients are imported. Only a small amount is locally made. Stiff competition in the bakery business. Some personnel problem also, but minimal.” These are the problems they encountered in the Bakery Business.

How did they solve their problem?

Sis. Merly state that prayer is a part of their life. It is through prayers and guidance of the Holy Spirit they can solve their problem. God has sustained their financial needs. “In business there are mountains to climb and valleys to go but God is always our partner.” She added, “God gives us, much more than what He asks from us. My guiding verse: “The Lord is my shepherd I shall not want” from the book of Psalm 23:1

To their personnel problem –“We tried our best to treat them fairly and consider them as close friend/relative”. She also added “I see them as equal human being with soul, body and spirit.” It is the principle of reaping what you sow.  “If you sow love, you will reap the fruit of love. We make it a point to share the word of God to them.” She said.

To those who want to enter business Sis. Merly gave some advice and suggestions for the starters. These are:

1. Ask God for guidance on what business to start, and then consult experts and books on how to do it.

2.      God should be a partner of the business in all aspects.

3.      Prayer is an important part of the business.

Sis. Merly is thankful to the Lord and will always remember the things that God had done to them. God uses their friends, associates church mate and relatives to support them in their endeavor in the business. As we ended the conversation sis Merly state these words.

“With the guidance of the Holy Spirit, we managed to use time, energy and financial resources for God by proper scheduling of activities. We balanced out time for work and play, for the church and family. We do follow God’s principle of tithing and giving.” As the bible mentioned, “we should all do them with joy in serving God”

This is a picture of Mr. and Mrs. Peralty with Croissy's employee.